DoneWS News on March 25. According to a power plant, the Keep science and technology company Keep plans to shrink offline fitness sports space Keepland, and the operating department has laid off the operation department.At the same time, Keepland, which is still in business at the moment, will not renew its visa after lease expires, and has closed self -operated stores one after another.

In this regard, Keep responded to the interface news that the move was normal business adjustment, and at the same time, it said that Keepland recently suspended the operation of 9 cooperative stores in Guangzhou.Guangzhou also had only these nine cooperative stores before.

“KEEP official data shows that Guangzhou is one of the most energetic cities in the country and the long -term strategic goal of Keep. Subsequent Keep will continue to explore the business model in Guangzhou.” The company said.

Keepland is an offline sports space developed by Keep in March 2018. It adopts a single reservation paid group fucking model. With the online platform drainage and relatively flexible business model, it once attracted a considerable scale of students.The reason why the signal that has a significant contraction today is the root cause or the Keepland, which relies on the traffic platform, and it is still difficult to resist the overall low tide of the offline gym industry.

The expansion of Keepland was very cautious at first, and the new store was opened after half a year of operation.According to interface news, it currently only has 9 self -operated stores in Beijing, and the rest of the cities are cooperative stores. 

As a new story of Keep at that time, Keepland was clearly the company’s four major business models with sports malls, members, and advertisements.The company has previously stated that its Beijing Dawang Road Huadian Store has achieved single -store profit after half a year.

However, the proportion of Keepland’s revenue has been at the bottom, and the revenue scale has not set off too much water. Even at the end of 2019, the Beijing Damei Store, which opened in just one year, announced that it would stop operation. The entire business department entered more refined operations.stage.Under this trend, Keepland has been increasingly mentioned by the company in the past five years.

Keepland’s revenue capacity is highly related to factors such as the location of the store and the saturation of the schedule.The person in charge of Keepland business said in an interview interface news interview that from the perspective of space selection, Keepland will focus on densely densely deployed people in business centers, office buildings, and living areas.Maintaining a high appointment rate as much as possible is the only way to ensure that Keepland’s profitability.

After six years of exploration, Keepland is difficult to make serious errors on the site selection. The main cause of contraction may be that the online drainage effect is no longer obvious, and the offline passenger flow is gradually decreasing.

In the past year, Keep’s performance in the capital market has also experienced significant fluctuations.In January 2024, the company’s stock price suffered a severe frustration in the secondary market, and once fell 17%, setting a new historical low.Since the beginning of December 2023, its stock price has fallen as high as 73%, reflecting the market’s increasing concerns about its business model sustainability and profitability.

From the perspective of online, as of June 30, 2023, the average monthly active user of the Keep platform was approximately 29.549 million, a year -on -year decrease of 8.129 million; the average monthly subscribers were about 30.17 million, a year -on -year decrease of 17.68%.Offline, the gym business is difficult to achieve high growth in the industry due to the influence of the overall consumer emotion.

Since its listing, Keep, which has attracted more industry attention, has faced to torture more than once.If the platform’s monthly active households have lost power and the scale of revenue continues to shrink, it will face more severe challenges.