On the evening of March 18, the 2024 autumn and winter Beijing Fashion Week kicked off.As one of the key activities of the Beijing Consumption Season in 2024, this year’s Beijing Fashion Week will hold a series of activities such as trend release, business exhibitions, digital fashion, etc. in the center of Zhengda. Through the integration of art, culture, science and technology, and trend, it will help the capital fashion cultureHigh -quality development.
Gu Weida, the chairman of the Beijing Fashion Week Organizing Committee and the party secretary and chairman of the Beijing Fashion Holding Co., Ltd., said that Beijing Fashion Week as an important platform for the capital fashion industry. In the past nine years, the key driving force for industrial upgrading has been keen.Brands and designers show the trend of trend and creativity, creating a diversified fashion consumption experience.
At the opening ceremony, Beijing Fashion Week and Wanda Commercial Management Beijing Urban Company and Jiangsu Changshu Clothing City Management Committee conducted strategic cooperation to sign a contract to create the value growth of collaborative innovation for Beijing Fashion Week.At the same time, Beijing Fashion Week and Beijing School of clothing art and engineering jointly carried out “Wan Fangle Playing with Yu 阗: Chinese -style modern western practice & mdash; & mdash; Hetian textile clothing industry research and design innovation” new book launch event, and the sceneThe audience jointly witnessed the results of the construction of Beijing Fashion Week “Beijing Non -Heritage Fashion Culture Incubation Platform”.
The reporter from the Beijing News Shell Finance learned that during the Beijing Fashion Week “Fashion Yue Festival” event held from March 16th to 24th, Beijing Fashion Holding Group’s Snow Lotus, Pure Touch and other fashion brands participated in in -depth.Beijing Urban Corporation in Beijing’s 12 stores and 18 shopping malls such as the Department Store, Dong’an Market, and Changan Shopping Mall of Wangfujing Group jointly create a three -dimensional and diversified fashion consumption scene.
It is worth noting that the Week UP trend exhibition specially launched by Beijing Fashion Week this year provides a platform for exhibiting brands to display innovative design, expand business channels, and docking multiple resources.It is understood that the Week UP Trend Exhibition will bring together brands such as Jin Sheng Zhang Yichao, Chu Hexiang, Gongyi, Raymond and other brands to show the latest tide design concepts and integrate non -heritage cultural elements.The characteristic trading exhibition in one, further promotes the development of fashion consumption in the capital.
It is reported that this year’s Beijing Fashion Week also introduced technological methods such as online virtual release and AI digital release.The show live broadcast can achieve instant global dissemination by relying on the way to directly hit the brand show.At the same time, the short video content is used to release trends, attracting young people’s attention in a novel form.
In addition, this fashion week introduces the national style image AI digital people “Jin” as a non -heritage fashion number leading official. With the help of digital technology and the cultural heritage of Guofeng and Guofei, it interprets the modern transformation and innovation development of traditional Chinese culture from a new perspective.
